Opus has been serving as an advertising agency for around a decade. It is very crucial for a design and advertising agency to keep a track of the global trends in the pertinent fields. So here we have designed a piece of information on major trends in advertising for the ongoing year.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials. Some of the most significant trends are:
1. Making video more interactive
We have already seen this trend begin to emerge at the end of 2014. For example brands have begun to introduce interactive ads using technology to tell the story.
2. New uses for social media
For social, the only constant is change. Brands will have to employ core strategies that are adaptable to any social platform. The coming year is set to see an increase in audience engagement and immersion into brands, rooting from activation on their social media platforms.
Brands and marketing researchers will also start to use social media as a tool to measure the success of brand activation.
3. More online-offline integration
While social media continues to evolve, the offline experience will be just as important in 2015. We will see the online and offline join up to create a more engaging brand experience that encourages consumers to spend more one-on-one time with their brand.
More online and offline integration will result in an increasing human element, and deeper relationships emerge between consumer and brand. Through this strategy it will create a lasting memory for the consumer, and will generate a lasting legacy for the brand.
4. Data gets more important than ever
At the forefront of any brand strategy are the goals of the brand, relevant issues and essentials insights to ensure the activation will result in an experience that will positively endorse the brand and meet its objectives.
5. Content strategies get more personalized
Consumers want to see a higher degree of personalization in the messaging and content stream. As a brand, you have to be able to show how you relate closer to their needs and motives.