Out-of-home advertising a.k.a outdoor advertising is made up with more than 100 different advertising formats that reach the consumer out of home. Billboards, Posters, Sticker Graphics, building vinyl are all examples...
By the end of 2014, there are chances that number of Smart phones with be higher than humans, according to the equipment-maker Cisco, and by 2016 there could be...
As we have entered the year 2014, Marketers and Digital Strategists in Pakistan and Worldwide are asking themselves one question: What will 2014 bring about for the digital marketing...
As somebody who runs a curates news sheet for entrepreneurs, one problem I am often asked by associate entrepreneurs is regarding the pointlessness of spending possessions on a service that...
Search engine optimization (SEO) is the procedure of moving the visibility of a website or a net page in a search engine’s “normal” or un-paid (“organic”) search consequences. In common, the previous (or upper ranked...
Soccer Fans, finally 2014 has arroved which means one thing above all else: The FIFA World Cup is this year. ESPN just released its first advertisement promo for the 2014 World Cup...
What does 2014 have in store? The digital team at Opus Communication (Digital Media Agency in Pakistan); give their views on the challenges and the opportunities that 2014 may...
From Iphone 5s’ release to Breaking Bad: Walter White’s obituary in the newspaper to Hollywood star Paul Walker tragic death to the Birth of the Royal Baby. Watch all...
With more people around the world getting online every day, social and digital marketing is becoming even more powerful. Social media in particular is playing rising role in digital...
Instagram has gone from a selfie platform to a storytelling platform quickly. It’s quickly demanding the social media trifecta of Facebook, Twitter and LinkedIn throughout photo sharing in a...