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3. We Transform Ideas into Business Plans
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Find The Power Of Social Media Marketing

There are numerous online techniques to take advantage of the fame of social media. Social media services in Canada includes numerous different kinds of promotional & public relations activities on web sharing sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and Google+. The reputation of these web channels and their use as an interactive communication method makes them ideally and perfectly suitable to customer engagement plans as well as effective and helpful advertising. To be the successful business, your social media marketing plan requires being well thinking out & tailoring to your scenario, business offerings, business operations & capacity to supervise on a day to day basis. Now just get your online advertising services from Opus and grow your business. Our creative and unique ideas will be valuable for you.

According to a latest info graphic report published by Canadian Digital Media Network (CDMN), based on the booming digital trends in Canada that are truly affecting our economy.

Brief details from the report:

• In 2013, there were 19.7 million smartphone owners in Canada, increasing from 9.1 million in 2011
• 85% of smartphone subscribers download mobile apps
• By 2017, more than half of consumer goods manufacturers will receive 75% of their consumer innovation and R&D (research and development) capabilities from crowdsourced solutions
• Canada ranks as the second best business environment, behind Hong Kong

As we all know that the most vital fact is the continuously growing fashion of cellphone adoption in Canada, related to a massive consumption of cellular data through mobile video and internet programs. The cellular gadgets, smartphones and tablets, has dramatically improved considering the fact that 2011, main to the need for on-line companies to mobilize their digital content material to make sure they don’t omit any potential clients.

In short, these trends make it clear the grave importance for your business to have a high online presence through a corporate website and a related Social media platform strategy to raise your brand awareness and keep your business within the flow.

From the setting up of your Business Goals and Corporate Strategy, to developing a custom CMS to manage your content easily, Opus Communication will support your online presence and make sure your brand will be recognizable and reach to the potential market.

As technology continues to expand with the speed of light, your website needs a responsive and user friendly design to expand and to show well across multiple devices / mediums.

We build websites not only with appealing designs but also with deep social media integration and custom social applications for a multitude of social networks.

We follow the key trends that are impacting Canada’s digital economy right now. So don’t waste your time and contact us for your business to be socially visible and hit the right audience.

Social Travelling

Have you ever asked your friends that have they ever been to Egypt, Morocco or any other place? Most of your friends don’t know anything about it. So what if you have been there but you haven’t taken any picture or uploaded on your social profile. Are they going to believe you? On the other hand, if you have not been there, but somehow you have managed to put yourself in some images of historical places, with the mighty power of photo shop. How likely it is for them to believe?

Social Food

How many times you visit a nice restaurant to have some fine meal with friends and family. Again, the question lies here that does your friend circle knows about what you are doing or have done? Taking a selfie with a food in a restaurant shows a lot of things about people’s choice, their personality and their interest. So if you like somebody and you want to take her to dinner. Where would you go? Don’t worry the solution is in your hands. You just need to go through her profile and you will know each and everything you need to know about her.

Social Friends

Most of the people on social network don’t know about half of their friend list or they don’t meet that often but still they are friends on social network. Making your social circle is very important. You never know when you need help. In social networks, it is just a one status away and you will reach to your friends asking for their help rather than the traditional and time consuming method which is texting everyone one by one for help and waiting for their response. Social media has provided us with a platform where we can communicate and write our own story about our life.

Social Relationship

Social networks have open many new fields of our life. One of it is relationship status; you don’t need to be worried about the person relationship status. You will get to know about the person life history in seconds. It’s easy to see that whether a person is single or committed to someone through his or her social profile. It will help you in finding your partner or claiming the rights on your partner.

Social Shopping

Why is it important for us to share where we shop or where we went for shopping and how was their experience? We always want to wear or buy things that are popular in the market. Now how you will get to know about these latest trends? Obviously, the answer lies in front of us which is social media. you will look into what your friends are going for shopping and which brand they are buying. It helps you in creating an image about that brand. If you are very much fond of a person and you see that he or she is shopping from this brand. The chances are that you will also want to buy from that brand. This impression which has been embedded in the subliminal minds helps when you go for shopping.

Social Invitation

Looking at our social profiles, how many invitations you get in a day? It is very easy and cheap method to invite your long list on friends on your birthday, wedding, parties, concert or any other function without any cost. This social invitation helps people in finding out how many of their friends are going to this event. It will make the decision much easier whether you want to go there or find an excuse for not being able to come on that day. On the other side it also helps the other person in getting an idea of how many people are expected to come on their event. So they can make arrangement according to that.

Social Photoshop

We live two different worlds. One is the reality and the other one is the virtual world. Both are about the same person but in a different way. Reality shows what you really are and in the virtual world you tend to be what you want to be. How many profiles you have seen that are quite attractive but when you see them in reality it’s totally different. This is what we call the mighty power of Photoshop. By using different effects and filters we can create a virtual clone of ourselves that is what you want to be or looks like. In all the topics we have talked about, Photoshop was the key element. We tend to make our first judgment based on the other person display pictures. If it is attractive, we can even ask her or him out on a date without seeing that person in reality. Photoshop is the key element to the virtual world. Anything can be done from Photoshop. We can make products, displays or offer look attractive and gain the eye of the observer.

A Need for Social Marketing

This huge virtual world that we have created needs to be marketed through proper channel and social marketing team with the right social strategy to gain more response from the audience and reach in the market. When everything is about social media, it opens a new channels of communication through which marketers can market their product or services and reach its potential customer.

We at Opus Communication would like to give some highlights on how we have created our social life on social networks.

Long before the up rise of the digital media, we have communicated through newspapers, TV ads, telephones and many other traditional methods. With the passage of time we have transformed, reshaped and created a better version of ourselves through different mediums.

The rise of social media, where we can create our profile and add interests that we like had helps us in creating a profile that we want to show it to the world. This helps other people in understanding what type of a person you are and what level of intellect you have or from which background he belongs to. Soo much details in the profile that helps you in filtering your decision about who you want to be friends with and who you don’t want to be friends with. The boom in the social networking sites starts from Orkut which was then overtaken by Facebook through its new user friendly features and uniqueness.

Seeing the rise many other social networks came into existence which caters to the specific needs of the customer like Instagram where people can share pictures with photo titles and share their live moments. Pinterest where you can pin you interest by sharing photos and videos you like, LinkedIn is used for more professional use where people build their professional profiles and many other networks that provides the same thing in a different way.

So what are we doing?

If you haven’t seen it by now, we are helping social networks in creating a database that contains our life history and our interest. A list that is so complex that even we as a person might not be able to elaborate it about ourselves. A network that knows about our search history, our interests and about what we like at what time and makes us stay on their network for a longer period of time.

We have started living multiple lives where the social networking life has taken over our real life. Have you ever thought why is so difficult for us to not post anything about what we eat when we visit a restaurant? Sharing food pictures, telling about your mood, what are you doing and how are you feeling. We have over the period of time developed a relation with the social networking sites where we spend an enormous amount of time telling our friend about what we have done today.

How this can help the marketers?

Knowing the fact, these social networking sites contain a huge database of people profile, their interests and activities. This has helped the marketers to understand their market in a more effective way. Now they can make strategies accordingly and get the results in a more efficient and effective way. Digital Media is a cheap and effective way of advertisement as compared to other traditional method where brands can create their own profile with whom you can connect and stay updated without any cost. These social networks have given the marketers a feature of E-Push for marketing their brand. Now with an E-Push they got a better chance of survival through e-word of mouth about their campaign. The time is not far when people starts to think that if it’s not in your social profile, you haven’t done that.

Imyself couldn’t agreemore. And centred on a recent statement from Google, having a mobile-friendly website will rapidly become even more critical in today’s digital advertisingscene.

Conferring to a recent column published on the Google Webmaster Central Blog, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

In simple language: if you want to be classified highly on Google, you can’t afford to have a website that is not mobile-friendly.

The definition of a mobile-friendly website

Google recognises three different kinds of mobile websites: responsive web design, dynamic serving, and distinct URLs. Each of these variantmethodsimpacts your site’s URL structure and HTML in a different manner, but they all attempt to achieve an ideal user-experience for mobile traffic.

Google doesn’t support one format over the other, as long as the pages and assets are reachable to their Google bots. Google does, nonetheless, recommend taking a responsive web design methodology to your website (Backbone suggests responsive websites as well).

Here’s some more data about each kind:

Responsive Web Design

This method will display the same HTML code across all browsers and devices. With a responsive website, the same content is presentedin a different way—and in an idealarrangement—reliant on the screen/window dimensions.

Dynamic Serving

Established on what the server knows about a user’s browser, this alternative will show a changed version of the site (with altered HTML) to the visitor while maintaining the same URL arrangement.

Separate URLs

Finally, having distinct URLs means having one for mobile and one for desktop browsers. This systemidentifies when a user visits from a mobile device and will direct that user to the mobile-specific website.

Is your website Mobile-friendly?

Not certain where your website stands? Fortunately, Google has provided a new feature in its Webmaster Tools that measures your website’s mobile usability.

Added earlier in this year, you can access the “Mobile Usability” function in Webmaster Tools under Search Traffic > Mobile Usability. This will evaluate your site and deliver a comprehensive look at any problems, which pages these problems are found on, and the choice to learn more and get pointers on how to dealwith these glitches.

If you don’t have admission to your Google Webmaster Tools, Google has provided a basic Mobile-Friendly Test that tests and examines your website for how well it shows on smartphones and tablets.

If your site isn’t considered mobile-friendly by this test, it’ll tell you some details why and recommendations for upgrading. While this method isn’t as detailed as the version found in Google Webmaster Tools, it can help as a quick glance into the mobile-friendliness of your site.