We work with several businesses and media types but there are three main strategies we focus on for every client.

1. We identify the Right Marketing pan for each client.
2. We execute the marketing plan.
3. We asses marketing results.

Identification of the right marketing plan for each client

We work in coordination with the businesses we serve to view their goals and bring out the finest tactic to achieve them.

This means viewing all existing advertising strategies to select the ones that is a perfect fit for the client’s industrial and commercial requirements.

Execution of the marketing plan

Once it has been finalized that what particular strategy and plan will be taken forward for the certain client, and then we proceed further to make and place ads, design marketing resources, and bring the plan into action.

We plan your web presence for full efficiency based on refined addressee’s research and assimilate all your marketing channels to work well in harmony.

Assessing of marketing results

We are also in charge of keeping a check on the marketing results for clients, making sure that the plan is receiving the preferred results, and with the use of given statistics we bring about any changes if something isn’t fitting well.

We keep the clients updated regarding the results regularly so they can see if they’re striking aims and targeted results.

In the face of a public health crisis, it’s not only important to communicate with your audience, but to ensure you’re communicating the right message to them. Social media is one of the best ways to interact with your clients, since most people are frequently on their computers and mobile devices during self-isolation or quarantine.

As a business, it’s your responsibility to create a social media plan with digital strategy that best contributes to safety and showcases the measures you are taking to help stop the spread of the outbreak and increase your business. To help you navigate the new expectations of social media, we’ve compiled the best tips on how to effectively use social media during COVID-19, Opus Communication help you and your business.

1. Announce Changes On All Social Media Platforms:

Keep your audience informed every step of the way by making constant updates on the status of your business. Announce any changes to your business and communicate them promptly. This includes changes to your business hours, to the services you are offering, to the policies you previously enforced and more.

With the ever-changing landscape of COVID-19, it is of the utmost importance to ensure you use every social channel you have in your arsenal. Consumers need to hear from brands consistently with relevant updates on how to navigate the crisis as it relates to your brand.

2. Use Instagram Live and Facebook Live:

If possible and relevant to your company or brand, shift your social strategy to offer your services online, where applicable. Instagram Live and Facebook Live offer you the means to connect with your audience in a human, genuine way and to answer questions your consumers may have in real time. Live video offers many benefits that pre-recorded videos do not. After all, 85% of audiences prefer live videos to standard social posts. Because of social distancing, social media users will be seeking opportunities to connect with more people and live videos offer human interaction without being face-to-face. If offering services virtually isn’t a viable option for your business, getting online to keep in touch with your consumers on Facebook and Instagram Live and to offer support or relevant updates can still be extremely helpful.

Here are some live video ideas for your business:

• Live workout class or meditation
• Live Q & A
• Live business updates
• Product demonstrations
• Live morning routine during COVID-19

As a reminder, anytime you reach out to your audience live, keep in mind the sensitivity of the current situation. Adopt a mindset of trying to lessen the impacts of the pandemic, rather than making light of it, or avoiding the subject altogether.

3. Social Listening During – COVID-19

When posting on your social media platforms, always ensure your posts are sensitive to the current situation. During this delicate time, it’s important to always double-check that your posts are extremely sensitive. Never make light of the health crisis and never try to evoke fear.

Although there is no shortage of memes and comedic content circulating the Internet, it should not be forgotten that there are people who are struggling to fight the virus or who have lost loved ones to it. This fact should always be kept in mind when publishing social content.

4. Ensure Sensitivity – Don’t Use Fear as a Tactic…!

Social listening is an important part of any social media plan and is more important now than ever before. ‘#Coronavirus’ is currently the second most used hashtag of 2020, with tweets regarding the pandemic being shared every 45 milliseconds.

If you’re using a social listening service, set up keyword tracking for terms related to ‘COVID-19’ or ‘coronavirus’ in relation to your brand, services or products. This will help to identify the questions and concerns of your audience and helps create insightful responses to them.

5. Social Media Content to Support Your Customers:

During this time of self-isolation, social media use is only expected to increase. Audiences seek positive messages that promote good mental health during isolation or content that keeps them engaged. Decide if there is a way for you to provide comfort to your customers during these challenging times. This could mean offering free virtual workout classes to boost morale, self-help guides or tips for struggling businesses.

Here Are a Few Ideas for content:

• Recipes or live-stream cook-alongs
• Posts with lists of at-home activities
• Free live stream at-home workouts
• Features for best self-isolation stories from consumers
• Self-care guides and tips
• Productivity guidelines

It’s important for company and businesses to be aware that the current social media landscape has never before been navigated and is continuously changing. Using social media, as well as other digital marketing strategies effectively during pandemic, requires using a genuine human voice and showing your customers that you care about their personal health, their business and well-being. By following these steps and keeping updated on the state of the outbreak, you can use your social channels to their full potential, while remaining sensitive to the situation.

The art of communication is deep rooted in the ideologies of Opus Communications; which is why we work on a simple cycle of Triple Is i.e., Imagination, Innovation and Incorporation.
Public Relation is all about media relations, and this ultimately help brands in building and promoting relation with their audience. Opus Communications offers complete PR solution to its clients. Equipped with multi-channel communication nodes across Pakistan and Canada through a strong network of associates, Opus Communications is a leading PR Agency in Pakistan and Canada. We are offering a creative studio of writers, designers, strategists, conversation-starters, storytellers. We believe that collaboration is the best way to succeed, and we believe in engaging always. The communication message of our clients is crafted with good judgment by our experienced team of in-house writers and communication specialists supported with extensive research and comprehensive analysis.
Broadly our operations are twin-forked with internal relations and external relations. A brief tailpiece of our services is provided below:

Internal Communications:

• Internal Relations
• Employees Communication
• Business Partnering
• Project Communications
• Message Design
• Stake Holders Relations
• Message Distribution

External Communications

• Strategic Planning
• Campaign Management
• Release production & strategic distribution
• Media Monitoring & Research
• Reputation Tracking
• Investor Relations
• Crisis Management
• CSR Promotions
• Press Conferences
• Media Invites
• Media Kit

We are continuously working to help in creating work for clients that provokes, generates, tell stories and bring people together. Work that engages, sorts out different kinds of people but all with great talent. We are constantly working and looking for more of them. We associate with our patrons as partners rather than servicing them as an agency. We patiently and cautiously walk our clients through their requirements, analysis, opinion and thereafter plan an effective and apposite PR drive.

Opus Communication is doing hilarious job and believes in the creation of new ideas. It helps people to advertise their companies and products globally. Opus helps them to convey their messages socially. Opus serves their clients according to their demands. We introduce new and modern ways of social advertising and marketing to companies which helps them in making large audiences in less time and money.

“Business is such a thing that makes you fall on the ground and up to the sky”

Some people say that Business is a risk and it doesn’t suits everyone, it’s a matter of luck. But that’s not true at all. Business needs proper preproduction and research work. Once it’s done, it should have a proper strategy.

In early times, people use old ways of marketing. They go place to place for the marketing of their products. This takes much time to advertise their product even in small place and it makes them tired too. Money was need too for this process.

Business is something which needs time, hard work, intelligence, employees and money of course. It takes proper research work about their competitive companies.

But now we have modern tools through which we can easily enhance our business.  Now there is no need to go place to place for the marketing of your product. You don’t have need to search for your target audience. Even you can know about your target audience by sitting at your place.

Social media helps you to get your audience. You can communicate to your clients without going to them. The distance has been removed by internet. Now people can interact to each other through internet. People of this age are quite modern and literate. Even those who are illiterate know well how to use social media.

Business has become not only easier, in fact it has become a giant. You can convey your each and every message to your target audience and can get their response on your products.

You can lounge brands and hire employees online. Nothing is impossible now. Business trends are changing and becoming more and more advanced.  Modern tools have become more reliable than traditional ways of business.

Social Media is a giant. It has all that you can imagine. Think global and you can advertise your products globally. It is not limited to advertising only. You can sell your products and raise your audience globally.

It is more beneficial for the audience. Now they can place their order by sitting at any place in the world. Social media has made the world, a village. In which anyone can go to each other for any purpose.

Facebook, Google+, Pinterest, Twitter, LinkedIn, Youtube, Reddit are some of the most common sites for business and marketing.

People can check the status of each and everything in the world. It has made life much easier. You can viral your products through these sites. Even it provides you new ideas for your business.

Social media have now become an essential part of our lives. We could find each and every thing of our interest at there. Technology is now at our door and we have become used to of it. Now we don’t have to struggle for things. Business strategies for social media gives boost to your business and you can go high by using proper strategies.

In my role as Client Services Manager for Opus Communication, it is my responsibility to mold the direction of the Client Services team on a day-to-day basis. Client Services is an intricate part of any business and regardless of your product, they act as an ambassador to your customers.

When I started here back in 2013, my aim has been to adapt the established strategies and import them across the pond. But, even more importantly, I’ve tried to personalize them in my own words.

What follows is my adaptation of long established Opus strategies, aimed at ensuring the highest possible standards, building lasting relationships and developing a team that strives to exceed expectation through small and achievable goals.

1. No seriously, the customer is always right.

You’ve heard this before, but what on Earth does it really mean? For me, it is essential that we develop excellent listening skills and always strive to be empathic to the experience of the customer. A very wise man (Carl R. Rogers to be exact) once described the importance of empathy in a therapeutic context. I consider it critically important in a Client Services context as well.

Some people starting out in Client Services struggle with this concept of the customer always being right by saying, ‘But the customer is wrong and rude!’ No, the customer is frustrated. The rudeness is merely an unintended reaction to the frustration they feel. Aren’t you frustrated when something doesn’t work as expected?  ‘But they are doing it wrong,’ one may retort. In that case, it is a golden opportunity to provide insight and assistance. But do it from a position of kindness, respect and understanding.

2. be relatable and be receptive

If we can relate to the frustration of the customer and convey a degree of empathy, then we will no longer be reactive. As a result, we will start to provide a far better level of service.  It might hurt the first few times, but soon you’ll see the benefits when you stop reacting and start ‘receiving’.

3. Listening is NOT the act of not speaking

Understanding a customer’s needs, beyond merely their technical requirement, is the result of excellent listening skills.  Of course, this can only begin once we are receptive to the customer, rather than reactive. This is not a dance, boxing match or competition with the customer. The process is an exchange, based on a sincere intent to both assist and understand the customer.

4. Not everyone sings from the same sheet music.

Tolerance and patience go a long way because not everyone is equipped with the same awareness, knowledge or understanding. I try not to presume too much or too little when speaking to a customer. It is also important not to create obstacles early on in communication. For this reason, I never use acronyms. This will distance you from the customer.

In our case, I don’t toss around common terms that I know cold like GSLB (Global Server Load Balancing), TM (Traffic Manager), DR (Disaster Recovery) or IS (Implementation Specialist). Try to use simple and descriptive language until you are sure the recipient of the information knows exactly what you are talking about. Not everyone speaks your language.

5. Supporting your team is the most important strategy you have.

Great Client Services teams are not built overnight, nor are they built out of a dictatorial approach. Just like solid customer relations, they are built out of a sincere commitment of humility and understanding toward your team. No one person is perfect every day of the week.

It is important to recognize when one of your team needs support, to be taken off the front line or to be heard and understood. Exercise the same disposition and characteristics when dealing with your own team as you would do with your customers. There really is no difference.

While mentoring and motivation are important, so is the propagation of a culture that supports and nurtures your team. If you create this culture, a most amazing thing happens: people start spontaneously motivating and mentoring each other. If you treat your team with respect and trust, they will continue to evolve.

6. We’re all human. So just be human.

I am very conscious of ‘just’ being human. I’m not a robot or a title. I try to be kind and to be helpful. It’s really that simple. Knowledge comes with time but receptiveness can be immediate.

Try not to make things about policy, procedure or bureaucracy – again, be human. Be relatable, manage expectations and convey this back to your team and customers in human ways. This allows approachability to be the order of the day. Also, this is as important for customers as it is for your team. Your team and your customers share the same desire: they want to speak to a human being.

7. Educate but don’t dictate.

Developing the essential skills of listening and understanding will let you to know when a customer wants an immediate resolution but doesn’t want to learn the resolution. It is difficult to fulfill expectations if you treat every customer the same way. Every single customer is a new opportunity, so avoid being formulaic, which goes back to being natural and being human.

8. Don’t over egg it. No one likes a soggy pudding.

Say only what you need to effectively convey the information or understanding required. It is best to avoid being unnecessarily verbose as a good point is often lost in excessive words. Again, it creates distance rather than understanding.

9.  Embrace the difficult customers. They’ll be your greatest allies one day!

After dealing with customers in many different industries, for me at least, this is now the rule rather than the exception. See every customer as an opportunity to gain an ally. If you can truly exceed the expectations of the most difficult customer then, my friend, you are on the right path to an excellent Client Services strategy.

Opus Communicationhas been providing digital platforms to all sorts of businesses throughout the world. Opus has proved its expertise in promoting the Real Estate industry in digital market.We have observed an increasing trend in Real Estate business over Social Media.

Many of the trends we are seeing with regards to project branding are directly related to the continued decreasing role of traditional media and how a project will be perceived when the first or primary touch point is online. Conveying that emotional connection online is different and it seems many developers are simplifying the message or not trying as hard.  Creative is still a very important aspect to your marketing strategy even in the digital age! The focus in 2015 is for real estate brands to effectively communicate their desired brand messaging in a way that retains its uniqueness and creativity while being appropriate for the communication medium.

Real estate agents and brokers reported an increasing number of property queries from overseas Pakistanis via these social media tools. Pakistani nationals living overseas no longer need to return home to look for property as they can make the most of the social media platforms, especially Facebook.

Pakistani house-hunters are now embracing social media over traditional offline methods for finding their ideal home. This can be attributed to the increasing Internet penetration in the country.

Pakistan currently boasts 30 million Internet users, 15 million smartphone users and around 12.8 million active, monthly Facebook users. According to We Are Social, a UK-based global conversation agency, there are 19.6 million active social media users in Pakistan. Out of these, 16.2 million social users are active via a mobile device.

We Are Social further reports that there was a 72 percent growth in active social media users since 2014. A 113 percent increase was observed in the number of active mobile social media users. As a result, more property seekers are using social media via mobile Internet to search for current real estate listings.

The year 2015 is a very important year for the digital side to grow. Opus Communication would like to give its reader some insights about the digital shift that will change the course of the world.

As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don’t improve their digital IQ in a hurry, they’re risking a wipeout.

Consider this new Forrester report about marketers, 2015: The Year of the Big Digital revolution, which found swaths of poorly prepared marketers:

“A particularly surprising finding is that despite the increased spending, confidence and future expectations for digital marketing, respondents admitted they don’t completely understand today’s marketing environment,” writes Forrester analyst Jim Nail in the report.

That’s not an effective digital strategy

Time and again, Forrester found a disconnect between a marketer’s optimism and reality. For instance, almost two-thirds of marketers claim to have created an effective digital marketing strategy. After pressed, though, more than half admitted that their digital marketing is more tactical than strategic.

This finding in particular mirrors the theme at the MarTech Conference in San Francisco earlier this month. Attendees, mostly techies, lamented a marketer’s penchant for making impulsive, tactical decisions. Speakers talked at length about architecting the technology stack and crafting a marketing tech strategy, in order to avoid shadow technology and the dreaded frankenstack.

Nearly everyone in Forrester’s marketer survey — 97 percent — agrees measuring digital marketing’s impact on business goals, such as revenue growth, is important. Yet only 60 percent say they’re effective at doing so. Marketers face an attribution problem when it comes to their digital investments. For instance, a consumer might conduct an initial product search on a mobile device while waiting for a bus after work, watch an advertisement for the product on television at home, and then execute the order on a tablet at midnight. Each marketing interaction may have played a role in the sale, but it’s impossible to tell.

Similarly, everyone — 96 percent — says the idea of “creating digital experiences that will build a stronger relationship between customer and the brand” is a top priority. Yet only 62 percent rated their firm as effective. Even worse, marketers claiming to be effective are probably overly optimistic. Forrester probed deeper into this group and found that more than half admitted not investing in the technology they need to build these relationships.

The problem is the lack of technology know-how or access to technology expertise. Less than 40 percent of marketers claiming to be effective at building digital relationships say their marketing and technology teams work well together or that their technology management team has the right skills, Forrester says. The rest have a lot of work to do.

The good news is that investment in marketing tech is on the rise. The marketing budget grew 3.4 percent last year and should grow 4 percent this year, Forrester says. Priority investments include mobile, social, search, display advertising and email. The digital marketing budget has caught up to the traditional marketing budget.

Marketers need a little help from their friends

Although marketers face a steep learning curve, they should not attempt to climb it alone, Forrester advises. Marketers should enlist finance colleagues to educate them on measurement tools and building the business case. They should seek the help of CIOs in creating a strategic marketing technology plan and agenda, including a technology requirements list.

B2C marketing leaders mustn’t allow the latest gadget-du-jour to distract them from developing an adequate level of mastery of digital programs that have become essential to their marketing mix rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines

For two decades, the CIO has been viewed as the ultimate broker between the business and technology functions. But while that may be an accurate perception in the executive boardroom, down in the trenches, business analysts have been the ones tasked with developing business cases for IT application development, in the process smoothing relations among competing parties and moving projects along.

Business analysis is an important aspect of any business and company. This is because change is the only constant thing that needs to be constantly dealt with. Change happens in both your target market and in the industry you belong to and for your business to survive and succeed despite the changes, proper business analysis must be conducted at the right time. In such a very cutthroat business environment, business analysis is significant in order to maintain competitiveness. This involves taking information gathered from different sources and analyzing the information so that a forecast of the future trends can be made. This will aid in formulating ways to improve business strategies, business operations and making smart business decisions to progress the company’s bottom line. It is vital to understand your key marketing areas to help the business increase revenue and cut excess waste.

There are various forms of business analysis and knowing them is important especially if you wish to stay ahead in the game and to survive the numerous changes that affect your company’s performance and stability. In case you cannot yet hire your own business analyst, you can depend on many companies who provide assistance in different ways. Business analysts play a crucial role in a company; they can influence and control strategic planning, process definition and designs, provide information technology analysis and analysis of operations and economic models. When you have a number of people handling your business analysis, you are on the road to impracticality especially if you are not that big of a company. This will surely take a toll on your company resources in the long run so it would be best to limit the number of people to conduct business analysis for you.

Business analysis, when effective, permits managers to ensure that precise information is circulated and understood by everyone on the project team. Having accurate information, the team is able to work together in an organized manner to come up with a plan that will bring higher chances of success for the company. In this day and age, there are already available business analysis software and applications that enable managers to keep up with advanced consumer shopping trends and also project future trends.

The benefit that a business will get from an analysis will only be in the consumer analysis aspect. A financial analysis should also be in order and this will include budget analysis, cash flows, inventory costs, profit and loss statements and balance sheets. With an effective financial analysis, a business will have the capacity to identify spending waste and streamline operations which will make a more profitable business.

Opus Communication has been providing PR services for successful business development. Opus PR services have always provided a great impact on business to hold grounds in international markets. PR is all about building relationships to advance, promote and benefit the reputation of you yourself, your department and institution. Doing outreach itself is PR and other PR examples includes Special Events, Special Promotions, Public Affairs, Internal Relations, Community Relations, High Tech PR, Blogging & Social networking. When the doubt descends, public relations offers direction, maintenance and insights. PR can help illuminate the grey, if uncertainty is considered to cast a cloud, or leverage the light-suffused, if the condition is one an organization is getting all excited about.

These days, uncertainty means risk. And risk management rigor rules. Heaven forbid any commercial or public institution which moves forward without risk analysis and an application of a risk-atomizing solution. Public relations looms large in this galaxy, with issues management, the commas face of vaporizing risk, being perhaps the most strategic and useful application of PR as a whole.Brands and public relations firms may be diverting more of their budgets to content marketing these days, but there’s still plenty of clout in PR’s bread and butter, earned media.

Understanding PR

The first step to understanding the importance of PR is to figure out exactly what is involved, and sadly; there is never going to be an exact answer. Every PR strategy is going to be custom-tailored to the individual business, as any well-executed marketing plan should be. The following include some of the more commonly used techniques and can be used as a guideline for the things involved:

Press Releases-Press releases are an excellent way of updating the public about recent changes regarding your business and its products. They are often distributed online. Websites such as PR Web allow you to distribute your press releases throughout major news sites and search engines extremely quickly.

Media Alerts– Media alerts are similar to a press release. Instead of providing information about your company changes or products, you would inform the media about a conference or event you are holding. The idea behind this is to encourage photographers or reporters to attend, providing exposure for your company.

Press Tours– Identify the important and influential journalists or bloggers within your industry. Then provide a reason to get them to meet with you, or simply have a conversation. Create an interesting and newsworthy topic to do with your business for them to write about, aiming to make it interesting enough to the readers of the journalist or blogger. Hopefully, your company will then be put in front of readers that are directly interested in your niche.

Trade Shows– Attending trade shows specific to your industry are an excellent method for networking with influential people. It allows you to build up connections, develop your brand, and generate interest in your company.

Email Marketing– Whilst this technique is often heavily associated with internet marketing, it often plays a key role within a PR expert’s toolkit. The idea is to create a database of potential and existing customers. You will then use it to email them with information regarding your industry, or present them with your new products.

Social Networking– With the recent rise in active social media users, the purpose of social media from a business perspective has risen dramatically. The idea is to build and maintain relationships with your potential and existing customers.

Understanding these techniques and how they work is one thing, but actually implementing them effectively requires an expert; or at least someone that has some type of experience. This is why most businesses are choosing to hire agencies or freelancers to carry out their PR.  When you combine the above techniques with a clear plan, and you have the right resources to carry it out, the end result is hugely beneficial for businesses.

1. Twitter + Images = Gold

People like images, even when there’s such a short character count that reading is a breeze. However, many companies have reported that using images on Twitter leads to a 150 percent increase in retweets. It’s easier to retweet and share images without having the leave Twitter, which basically cuts the middle man out of Twitter advertising.

2. Use Google Authorship

Google Authorship is there—use it. If you have a writer and advertiser who has built a following, make sure any advertising campaigns are linked to their Google+ profile. While there’s little evidence that Authorship “works,” it’s certainly worth a shot and requires minimal extra efforts.

3. Don’t offer what you can’t afford

“Advertising” on social media can sometimes take the form of extreme discounts and giveaways. In certain instances this can work, such as requiring consumers to buy a cheap product for the chance to win a bigger one. Do your homework, though, and make sure even the worst case scenario will be in your favor financially.

4. Meet “in person”

With Tweet up or another social media-induced video tool, take the time to go a little deeper with your strongest markets or partners. That face to face connection can work wonders, and you’ll stand out among the crowd. However, don’t get sucked into wasting your time. Reserve video sessions for the big dogs like investors or potentially huge clients.

5. Combine your Efforts

If you have five business social media pages, first make sure they’re all relevant to you and then make sure they play nicely together. This means no duplicate content, linking to one another and building your own empire that’s interwoven, not mixed and matched together.

6. Consider Outsourcing to the Experts

Sometimes it makes sense to outsource to the experts. If you are don’t have the resources, or are having difficulty getting ROI find a  strategic partner makes sense. Whether it is using Hoot suite to schedule Tweets, Radion 6 for listening or Ad Parlor for campaign optimization, finding the right partner can be helpful.

7. Be careful when Going Native

Native advertising is when an advertising campaign is camouflaged to look like organic content. For example, an article on Buzzfeed might be “sponsored” by an insurance company. Consumers don’t want to feel tricked, but they also want to be entertained and have their advertising mesh with the site they’re on. With social media, you’re in charge of being equal parts entertainer, informer and just a dash advertiser. That can be a tough fence to sit upon