If we have said it once, we have said it a million times, brands today must go beyond traditional thinking and at the top of this out-of-bounds thinking requirement is optimizing the client experience. At every touchpoint, at every purchase, click and every moment of your brand’s existence.

So, what exactly is a touchpoint?

A brand touchpoint is any point of interaction or exposure your customer has with your brand. These touchpoints are typically “crafted and constructed by the brand in order to engage their customers, giving them the best brand experience, they could possibly have.”  Imagine this. You have a mobile dog grooming brand that serves a large area. Your customers find you through a variety of ways: a billboard ad off the freeway, brochures in local vet clinics and pet stores, or via Facebook, Instagram and Google ads. When a customer books with you, they are greeted most often by you, the owner. When your recognizable grooming van pulls up to their driveway, you continue the personalization and put them at ease with the process. Afterward, you return their dog to them with a branded bandana and goody bag for the owner, complete with a coupon for a return visit.

Within that scenario, there were over half a dozen brand touchpoints. The brand interactions that can turn a two-dimensional brand into a multi-faceted experiential one.

Examples of Touchpoints

Touchpoints run a wide gamut from advertising to direct marketing to live activities and events. Common examples include TV and internet ads, direct mail, email, business cards, brochures, events and tradeshows, and media stories. Touch points are also important when it comes to your brick-and-mortar shop. Within a store, everything from the decals on the front window to your employees’ uniform (and attitude) to your packaging is considered a touchpoint. But don’t forget that word-of-mouth recommendations are also touchpoints that can impact your brand’s legitimacy and loyalty.

Overall, the idea is to keep consumers coming back for more.

Why customer experience matters a lot

Think of your customer experience as the bread and butter of your marketing planning and strategy. After all, if you do not have customers it is only a matter of time before your business dissolves. The fast-paced digital world only increases the need for well-rounded customer experience. Your customers are keeping tabs on changes in trends and technology, so it is your job to make sure “that when the world changes, we move with it.”  Beyond this, having a solid customer experience helps your brand to “stand out from the competition.” Recent statistics show that 91% of companies compete based on customer experience alone. Yet of the 84% of companies believing they deliver a “super experience with the help of Opus” only 9% of customers agreed. This means that brands have room to grow and flourish in the market that is if you work on your customer experience now and from every touchpoint.  Customer experience capitalizes on customer interaction and connection, which in turn increases brand loyalty. In the smartphone era, customers only care that they can connect with you, the way they want to connect with you, and when they want to connect with you.

How to create and optimize the experience

So, what are the best ways to create a customer experience? First, keep in mind that your brand experiences and touchpoints will vary depending on what type of product or service you offer. That said, optimizing your experience involves certain elements that every good brand should have.

Customer experience management

What may be the most essential element of the customer experience is customer experience management? CXM helps to ensure that, at each brand touchpoint, your brand can deliver personalized experiences that drive brand loyalty and increase revenue. For this role, your brand can and should utilize consumer research, marketing technologies and techniques, and behavioral data to manage the customer experience. The key here is to manage, not micro-manage, that’s what we are doing at Opus. The customer experience should still feel authentic and flexible. What worked in the past may not work in the future. And it’s up to your brand to adapt.

Brand purpose and promise

The idea of having a brand purpose should not be a new one for you. But having a purpose beyond profits also contributes to your overall brand experience. Besides, you want to make sure that your customer experience lives up to your brand promise. According to a 2020 Ad Age piece, by investing a portion of your marketing budget in the education and brand alignment of the teams that bring your promises to life, you can enjoy a bit of insurance for your marketing bets. Ensuring that your customer experiences align with your brand promise and purpose can increase brand loyalty and awareness. Brands that live up to their promises via their touchpoints like BMW with Ultimate driving machine and Apple with “Think Different with Opus” are consistently on consumer’s minds.

User-friendly touchpoints

Once you have established your touchpoints, you can optimize them by making sure they are user-friendly and hassle-free. When an online or offline experience is straightforward, consumers are more likely to stick with you and your products to the very end of their journey. If you are integrating an online experience be it an app or your website make sure it is fast, usable, and pleasing both to look at and use. If you are hosting an in-person experience, make sure the process is similarly recognizable (via digital and signage, etc.) and enjoyable. Whichever outlet you choose, make sure to keep the experience consistent with your other brand messaging.

Examples of experiential brands

Experiential brands are becoming the norm. These brands understand that every point of interaction with their customers is important and informs the overall brand experience and perception.

Red Bull 

Red Bull has always been about giving its customers wings. This quirky tagline has carried over from every touchpoint since it began in 1987. From the feeling of flight, the drink itself gives to their work with Red Bull TV, the Red Bull Air Race game, and their use of social media. Perhaps the most incredible example of this is Red Bill Stratos, a campaign that partnered with an Austrian skydiver to set the world record for highest skydive 128,000 feet to be exact. The company is continuously reminding its consumers, through touchpoints, to take flight.

Keeping it dynamic

Optimizing your customer experience takes consistency, time, and keeping up with changes in trends and technologies. To be a competitor in the market today, your brand must be willing to engage your customers through a variety of platforms and experiences.

Remember: keep it dynamic and make it memorable, get help from Opus Communication.

1. Audit your website

Performing an SEO audit of your website is a big job. In addition, once it is done, corrections and optimizations must be implemented to improve the visibility of your platform and eliminate the technical factors that block or limit its good indexing.

Slow activity is therefore an opportunity to implement all these optimizations which are sometimes difficult to add to the often-busy schedule of the developer team. Opus Communication is doing free consultation and audits during pandemic to support businesses.

2. Make a mini content inventory

A full content inventory requires some expertise, but you can start it and boost the performance of your content by analyzing some elements. To do this, create an Excel file taking care to identify the different types of content, by separating them by tab for example. Then list each of your content:

• Web pages
• Blog articles
• Whitepapers
• Videos
• Infographics
• Then analyse each element according to a few non-exhaustive criteria’s:
• Is the content up to date?
• The traffic obtained
• The social actions generated by each content
• The positioning of the pages concerned in the search results
• Targeted SEO themes
• What objectives does it meet?

Finally, identify the actions to take and put a schedule in place:

What elements to keep, update, delete or create?

What optimizations can be made to further target your important themes (internal linking, on-page optimizations, deepening of the subject, enriching the content with images, videos, etc.)?

What content can be re-integrated into your content marketing strategy and shared when business will start up normally?

3. Update your ‘Google My Business’ page

If you have one or more physical stores, a showroom or an office with defined opening hours, please modify the information to adapt it to your new schedule. You can also use this channel to communicate temporary changes related to your activity and adapt the description of your business and / or create one or more specific Google Posts. Also make sure that your contact details are correct in case your customers try to reach you.

4. Treat your toxic backlinks

You maybe have identified in your net linking strategy a series of suspicious and potentially toxic backlinks to your SEO. To avoid losing visibility and being penalized by Google for fraudulent practices, it is essential to deal with these links. This work requires contacting each site owner that host these links in order to remove them.

5. Take a step back by interviewing your customers and employees

Slower activity is also an ideal moment to take a step back from your digital strategy. Have a break and take a critical look at your current situation. Where are you in the achievement of your goals? Will the upcoming actions respond to them? How to adapt your strategy once the containment period is over?

This is an opportunity to put your employees and customers to work. Through online questionnaires, video conferences or simple phone calls, ask them about your products, services and corporate culture. These elements will be an extremely rich source to refine your customer knowledge and create the experience that meets their expectations.

We are doing everything we can to support our customers in this difficult period.

Do you need advice to strengthen your SEO during this exceptional period? If yes contact Opus Communication for free Consultation.

Even if your business was at a standstill, it is essential to continue to communicate with your customers for several reasons:

1. To reassure them that your company is ready for future projects.
2. Listening to your customers’ needs to better meet their expectations.
3. Restoring consumer confidence, highlighting the company’s values.

These three ways, if properly exploited, will be a springboard for a quicker and stronger recovery.

First of all, communication on the solidity of your company is important, because unfortunately many companies will be in difficulty. The crisis is also economic, so you have to adapt to get through it and work on both internal and external communication. Externally, communication with your customers will be essential to reassure them about the continuity of activities. By showing that you are the right partner and that they can entrust you with projects, you will be able to ensure them.  Set up a customer survey. What are their expectations, are they happy with your products/services, how do they see the recovery of activities… ? All these questions will be very useful to adapt to the reality that your customers are living.

Position yourself as a partner and find solutions to meet the needs of your customers. They will have changed after this crisis. Therefore, it’s not useless to review your personas in order to adapt your communication and campaigns.

For the third point, which is more specifically aimed sector like (retail, banking, leisure…), it is important to keep in touch with your consumers to relaunch your activity and sales as quickly as possible. A brand can quickly be “forgotten” if it does not maintain a relationship with its customers, its community. To do this, in times of crisis, you can highlight your values with actions related to it. Words are not enough, action is essential.

Some ideas of marketing actions to boost your sales

We all hope to “recover” from the lockdown as soon as possible. Although it will be gradual, it is now time to start preparing for it. Here are some marketing ideas to help you get your business back on track and generate post-crisis sales:

Be active on social networks. Canadian are spending 40 % more time since the beginning of the crisis on Facebook, Instagram… If a sales pitch is not in place, staying visible is very important or else you will have to redouble your efforts to regain the pre-crisis level of brand awareness. To do so, present a new value proposition that is addressed to all stakeholders in society.

Prepare an editorial calendar for the next 12 months. Indeed, content marketing will be one of the keys to boost your sales by generating leads and traffic on your site. Remember that 70% of brands do not deliver the right content. You can make the difference compared to your competitors. In this perspective, read also our latest blog Why the lockdown is the right time to get your content marketing on point.

Improving the customer experience will be even more important after this crisis, for two reasons.

With this Covid19 crisis, customers, whether they are individuals or professionals, will have discovered a part of the power of digital platforms and other e-commerce sites. Most of these platforms have relied on the customer experience, which is therefore becoming a standard of service. It’s hard for a consumer to go back after having discovered it. After several weeks of confinement, people are going to want to rediscover the freedom and pleasures of life and brands that will manage to provide a nice human contact and a great experience

Prepare a “comeback” offer to encourage your customers to go back to shopping, that’s what Opus Doing …! There is therefore an opportunity to attract this audience to your site by increasing the daily budget. On the other hand, other sectors are almost or completely at a standstill, such as tourism operators. In this case, it is advisable to pause generic search campaigns and keep only the branding to continue communicating to your audience. Adapt your product if it can meet new needs. This is particularly relevant for large companies but could be useful to others too.

Create a free trial period for your product or service, because in this period of accelerated and forced digitalisation, companies with digital offerings can and will have boosted the usage of their tools. For example, Microsoft Teams has more than doubled its number of users in just 3 months. Launch a public awareness campaign to remind the public that you are still out there and to communicate your recovery.

Optimize your local SEO, the next months of deconfinement will be gradual and borders will most likely remain closed, so local business will be boosted. Therefore, it’s important to optimize your presence on search engines locally (Google Maps, Google My Business, Store Locator…). Opus Communication around the world helped many new customers and support local businesses by giving these services on a very low cost.

The crisis of Covid19 will have accelerated the digital transformation and therefore create a change in purchasing behaviour.

In Canada, before the coronavirus crisis, 21% of employees occasionally used teleworking. Today we have exceeded 90% of home working.

Obviously, all this has an impact on the management and functioning of a company. For years now, we have been hearing about digital transformation with a greater or lesser adaptation depending on the sector of activity, the size of the company and above all the strategic choices made by management. It is clear that even the most reluctant are forced to massively adapt the digital tools to continue the activity to some extent.

The behavior of your employees has changed. With teleworking and the use of different digital tools many companies have had to adapt or will have to adapt quickly if they want to survive.

More than ever, human, digital and local will be important in the coming months and years!

In the face of a public health crisis, it’s not only important to communicate with your audience, but to ensure you’re communicating the right message to them. Social media is one of the best ways to interact with your clients, since most people are frequently on their computers and mobile devices during self-isolation or quarantine.

As a business, it’s your responsibility to create a social media plan with digital strategy that best contributes to safety and showcases the measures you are taking to help stop the spread of the outbreak and increase your business. To help you navigate the new expectations of social media, we’ve compiled the best tips on how to effectively use social media during COVID-19, Opus Communication help you and your business.

1. Announce Changes On All Social Media Platforms:

Keep your audience informed every step of the way by making constant updates on the status of your business. Announce any changes to your business and communicate them promptly. This includes changes to your business hours, to the services you are offering, to the policies you previously enforced and more.

With the ever-changing landscape of COVID-19, it is of the utmost importance to ensure you use every social channel you have in your arsenal. Consumers need to hear from brands consistently with relevant updates on how to navigate the crisis as it relates to your brand.

2. Use Instagram Live and Facebook Live:

If possible and relevant to your company or brand, shift your social strategy to offer your services online, where applicable. Instagram Live and Facebook Live offer you the means to connect with your audience in a human, genuine way and to answer questions your consumers may have in real time. Live video offers many benefits that pre-recorded videos do not. After all, 85% of audiences prefer live videos to standard social posts. Because of social distancing, social media users will be seeking opportunities to connect with more people and live videos offer human interaction without being face-to-face. If offering services virtually isn’t a viable option for your business, getting online to keep in touch with your consumers on Facebook and Instagram Live and to offer support or relevant updates can still be extremely helpful.

Here are some live video ideas for your business:

• Live workout class or meditation
• Live Q & A
• Live business updates
• Product demonstrations
• Live morning routine during COVID-19

As a reminder, anytime you reach out to your audience live, keep in mind the sensitivity of the current situation. Adopt a mindset of trying to lessen the impacts of the pandemic, rather than making light of it, or avoiding the subject altogether.

3. Social Listening During – COVID-19

When posting on your social media platforms, always ensure your posts are sensitive to the current situation. During this delicate time, it’s important to always double-check that your posts are extremely sensitive. Never make light of the health crisis and never try to evoke fear.

Although there is no shortage of memes and comedic content circulating the Internet, it should not be forgotten that there are people who are struggling to fight the virus or who have lost loved ones to it. This fact should always be kept in mind when publishing social content.

4. Ensure Sensitivity – Don’t Use Fear as a Tactic…!

Social listening is an important part of any social media plan and is more important now than ever before. ‘#Coronavirus’ is currently the second most used hashtag of 2020, with tweets regarding the pandemic being shared every 45 milliseconds.

If you’re using a social listening service, set up keyword tracking for terms related to ‘COVID-19’ or ‘coronavirus’ in relation to your brand, services or products. This will help to identify the questions and concerns of your audience and helps create insightful responses to them.

5. Social Media Content to Support Your Customers:

During this time of self-isolation, social media use is only expected to increase. Audiences seek positive messages that promote good mental health during isolation or content that keeps them engaged. Decide if there is a way for you to provide comfort to your customers during these challenging times. This could mean offering free virtual workout classes to boost morale, self-help guides or tips for struggling businesses.

Here Are a Few Ideas for content:

• Recipes or live-stream cook-alongs
• Posts with lists of at-home activities
• Free live stream at-home workouts
• Features for best self-isolation stories from consumers
• Self-care guides and tips
• Productivity guidelines

It’s important for company and businesses to be aware that the current social media landscape has never before been navigated and is continuously changing. Using social media, as well as other digital marketing strategies effectively during pandemic, requires using a genuine human voice and showing your customers that you care about their personal health, their business and well-being. By following these steps and keeping updated on the state of the outbreak, you can use your social channels to their full potential, while remaining sensitive to the situation.

It does not matter what you are selling or what you are buying because now social media has changed the marketing trend for business owners and for buyers.  Social media as an advertising and marketing tool can assist you to grow your brand & pad your wallet. Now these social media websites have changed the technique we cooperate with each other. Sites like Facebook, Twitter, LinkedIn, Pinterest, Google plus, Vine and more make it easy and simple to stay associated with people’s lives. You can simple and easily meet up with friends, their statuses, photos & videos they post. Now social media is not just imperative for your personal life, it is as well a wonderful tool for businesses or anybody trying to expand their professional business or look for a job. Day by Day social media is getting more popularity and marketing companies are playing the vital role. Opus Communication is the big name in Pakistan and it is offering best Online Marketing Services. It is true and fact that now you can’t promote your business without social media services. Watch below the importance of social media:

1. Social media posts can be utilized to take targeted traffic.
2. Utilizing social media for business increases your site’s SEO.
3. If you are doing it correct, social media will guide to real relationship building.
4. Users are receptive to your messages.
5. Social media ads permit targeting & retargeting.
6. Social media can assist you get noticed at events & even produce earned media coverage.
7. You can reply to problems immediately.
8. A strong social media presence builds brand loyalty.
9. The social media advertising arena is a (fairly) level playing field.
10. Social media marketing will obtain you more sales.

These are the importance of social media and that is why marketing trend is changing day by day. So grow your business with us and we make sure our creative and unique ideas will be helpful and valuable for your business.

Opus Communication is all about social media marketing. As the world is being more and more advanced so it’s better to go with the advanced technology. It provides benefit to both the market and the buyers. The global market has become a giant and instagram is one of the most advanced mediums of social media advertising.

The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014.

How to Create an Instagram Marketing Strategy

Instagram, with more than 30 billion images shared and 300 million monthly active users, generates an average of 70 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. At only five years old, the platform has shown significant growth in its overall user base and in almost every demographic group in the past year.

As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21 %—58 times more engagement per follower than Facebook and 120 times more than Twitter.

Success for brands on Instagram takes more than publishing attractive images— it is the product of thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore the potential of Instagram for your business, keep in mind the particular strengths of visual social media for telling a compelling story about your brand.

Advertising on Instagram

Have a great new product or service? Show followers what it does or how it works by posting photos of it in action.

Determine Your Objectives

Whether you haven’t published a single photo or you want to elevate your existing presence, consider the following when creating your strategy for Instagram:

• What will Instagram allow you to do that other platforms don’t?
• Who is your target audience?
• Which members of your audience are on Instagram?
• How will Instagram integrate with the other networks in your social media strategy?

Instagram’s focus on visual sharing offers a unique platform to showcase your culture and people in addition to your products and services. The mobile nature of the app lends itself to quickly capturing moments, giving followers a chance to interact with your brand in a way that can feel more casual and instantaneous than on other networks. Depending on your industry, brand and key performance indicators, your Instagram strategy might include many of the following objectives:

• Increase brand awareness.
• Demonstrate company culture.
• Showcase your team and recruit new talent.
• Increase customer engagement and loyalty.
• Showcase products and services.
• Enhance and complement event experiences.
• Incentivize consumer engagement with your brand.
• Share company news.
• Grow your community.
• Connect with influencers.
• Drive sales through a third-party app.

Develop A Content Strategy

Content is the foundation of your Instagram presence. Based on your target audience and objectives, develop a plan to deliver eye-catching content to your community on a consistent basis.

Determine Types of Content & Ratio

Instagram started as a photo-sharing app, but its wide base of creative users is publishing everything from graphics to animated GIFs. As you plan out your content, consider a balance of content types that will work best for the resources you have and the engagement you want from your audience. If video enables you to tell a compelling story about your product, work it into your content more often. If you don’t have the resources—time, skills or comfort level—to execute video at the level you want, you may choose not to publish video at all or to reserve it for specific campaigns and promotions. With composition for Instagram, quality matters, and it is worth spending the time to create the best possible content.

Set a Content Calendar, but Be Flexible

To establish and maintain an active presence on Instagram, determine the frequency with which you will post, and develop a content calendar that cycles through your themes and integrates key dates and campaigns. Instagram does not have a scheduling function, and it does not grant third-parties API access to publishing, which means that you cannot schedule posts directly on Instagram or through your social media management tool. That said, you can easily prepare content (photos, videos, captions) in advance and create a content calendar so that your team knows when posts should go live.

Some of the best content for Instagram will occur spontaneously, especially if your aim is to highlight company culture or events. By preparing content and setting a general schedule in advance, you can allow the flexibility to take advantage of opportunities when they occur. During events, be ready to publish quickly to take advantage of real-time social engagement.

Consider Curating User-Generated Content (UGC)

If your Instagram community members are sharing their own content featuring your brand, you have access to a repository of potential content gold. Curating content from your fans allows you to foster audience engagement and create an incentive for your audience to share their own creative ways of interacting with your products, services or company.

Post videos: Instagram gave short-form video platform Vine a run for its money with 15-second Instagram videos. Get creative, mix things up and take advantage of this new feature by posting videos in between images.

Using Filters, Lux & Creative Tools: Instagram offers several ways to edit photos and videos. Review filters and their effects to select a handful that fit your brand’s aesthetic and ensure visually consistent content.

For photo editing, you also have the option to apply Lux or use creative tools. Lux (the sun symbol) adjusts the contrast and saturation of your photo. Tools (the wrench symbol) allow you to individually adjust brightness, contrast, warmth, shadows, color and more. For video editing, you can select a filter, trim content and choose a specific cover image that will show up in the News Feed.

Captions: Approaches to writing Instagram captions vary—captions are limited to 2,200 characters, which means that while some users omit captions altogether, others approach sharing as a form of micro blogging and write a short story to accompany every post. Don’t worry about long captions deterring followers from engaging with your content: according to Simply Measured, there is no statistically significant correlation between caption length and engagement.

As with all aspects of style, consistency is key. Your copy guidelines should include whether sentence fragments are acceptable, whether you will use emoji and hashtags (and how many to use in a given post), and what your policy is around @-mentioning other users.

Hashtags: Hashtags allow Instagrammers to discover content and accounts to follow, so using them is a good way to connect with new followers and increase engagement on your posts. A study by Track Maven found that, for Instagram accounts with less than 1,000 followers, posts with 11 hashtags received the most interactions (likes and comments). For accounts with more than 1,000 followers, posts with five hashtags received the highest average interactions.

Instagram allows up to 30 hashtags per post or comment, so decide whether your brand will use them, how many to include in a typical post and whether you want to create branded hashtags to align with your content themes. In terms of copy guidelines, you can use hashtags within your copy—“welcome to #NYC”—or at the end of a post. Which looks best to you?

Add to Photo Map: Location tagging, or geo-tagging, using the Add to Photo Map feature is another way to increase engagement and allow new users to discover your content—posts with a location receives 79% higher engagement than posts without. For organizations that use Instagram during travel and events, at multiple sites or to promote destinations, geo-tagging is a particularly useful feature.

Tag People: If you tag other Instagram members in a post, it will show up on their profile under the Photos of User section. You can use this functionality to tag individuals or brands featured in your posts, and users will be able to tap your photo to view and click tagged handles.

Social Sharing: Instagram allows you to connect your profile to accounts on Facebook, Twitter, Tumblr, Flickr and Foursquare and automatically push your photo to those networks. Determine whether you want to cross-post or promote your Instagram content in this way. If cross-posting is an important part of your strategy, make sure that anyone managing your Instagram account has access to linked accounts in case they need to reauthenticate the connection.

Following Accounts

What kind of content do you want to keep a pulse on through Instagram? Following influencers in your industry—for example, if you are a clothing retailer, following top fashion bloggers—will help you keep an eye on interesting content and even find inspiration for your own posts. It helps to set basic guidelines around who your brand will and won’t follow, taking into consideration a few things: private accounts (the user must approve your request to follow), employee accounts, relevance to your brand and appropriateness of content (nothing that’s not safe for work, whatever that means in your industry).

Managing Comments, @Mentions & Direct Messages

A common practice on Instagram is to @mention other users—sometimes in a descriptive caption, sometimes in a comment—to give credit or draw their attention to a certain photo or video. If you receive notifications that your brand is @mentioned, it might be worth spending a moment to acknowledge an on-brand fan photo with a Like or a quick comment.

Analyze Your Result

Tracking how your content performs and how your following grows will allow you to adapt your Instagram marketing strategy over time, delivering more of the content that your audience responds to and optimizing your plans for future campaigns.

The Goal Of Social Marketing Is To Achieve More Audience Which We Want For The Promotion Of Our Business.

Opus Communication team has the best professionals from marketing and media buying departments who know how to make your content go viral on social media. If your company’s articles, blogs, videos, interactive games, podcasts, or info-graphics happen to “go viral,” it can mean thousands of new visitors to your website and a corresponding increase in sales. People love sharing items that are funny, emotional, or opinionated. Not every piece of content can be a hit sensation, but creating share-worthy content is easier than you may think.

Google has started focusing more on social media as a determinant in how high your site shows up in the search results.YouTube is the second largest search engine in the world behind Google and it can be extremely effective as a marketing tool as long as you think of it as a search engine and not just a place to host videos. Here are some effective tips to go viral on social media;

1. Do it better. Look for content that has performed well in your industry.
2. Use social bookmarks. Social bookmarking sites help you gain a large audience quick.
3. Share content that projects how people want others to see themselves. It sounds complicated, but it’s an undeniable fact that people post on social media as an extension of their personalities. That’s why people love quotes, funny memes, political cartoons, and satirical videos. They want to project their sense of humor, their values, or their interests. Some of the best social posts are ones that ask fans to share photos or stories about how they use the product.
4. Target a niche. It seems logical to think that the broader your appeal, the more people you’ll have sharing your content.
5. Whenever possible, SHOW, don’t TELL. For example, “We have the most powerful blenders in the world — so powerful, in fact, that they could easily shred an iPad!” But it all just sounds like a boring old ad, doesn’t it? When they released a video showing the destruction, audiences reveled in the spectacle — and shared readily! Is it any wonder sales went up 700 percent? A short, well-executed video is the preferred medium for many web users who devour content on a regular basis.
6. Use tools to make content easier. We could write a novel on tools for viral-worthy content, but here are a few tips. Everyone loves a good quote, especially if it’s accompanied by a visually stunning photo that looks pretty on the page.
7. Give it some serious thought. Is “going viral” by getting shares and likes really enough? Or do you want more? Perhaps your company wants to build SEO links, increase social media engagement, increase newsletter sign-ups, or boost sales.

Opus successfully;

• Guarantee your posts show up in your fans’ Facebook newsfeeds
• Increase YouTube views, subscribers, retention and click-throughs to your site
• Collect emails and brand every link you tweet, even if it’s not your own
• Double your sales and boost SEO using Pinterest
• Create a Linkedin profile and posts that get attention and shares
• Write the most up voted answer and promote your business

We at Opus Communication keep an in-depth look into the Social Media World, what new trends are coming up, which social media network is gaining user share etc.

People have asked whether Facebook would make a “Dislike” button for years, and for years Facebook has said that it wouldn’t. It’s kind of obvious why this cycle happens: there’s a natural impulse to want to see a “Dislike” button next to Facebook’s everywhere Like button, but there are also some real problems with that. Facebook doesn’t want people using “Dislike” as a way to harass or disrespect other people, and — more cynically — you can argue that it certainly doesn’t want people Disliking the sponsored posts that companies pay to put in your News Feed.

That all said, Facebook has actually had a change of heart. It’s making a Dislike button — or something like it — and it’s seems that going to head into testing soon. “People have asked about the ‘Dislike’ button for many years … and today is a special day, because today is the day that I actually get to say we are working on it and are very close to shipping a test of it,” Facebook CEO Mark Zuckerberg said today during a public Q&A session, according to CNBC.

There aren’t a lot of details away from that, but Zuckerberg says that Facebook’s target is to apply the button in a way that makes it a tool to “express empathy” — as in, to Dislike a sad moment that a friend shared — than a way to spoil someone. So while Zuckerberg may have called it a “Dislike” button, what Facebook is building may estimated better to a button for sharing compassion when a thumbs up is socially unsuitable.

“We don’t want to turn Facebook into a forum where people are voting up or down on people’s posts,” Zuckerberg said. “That doesn’t seem like the kind of community that we want to create: you don’t want to go through the process of sharing some moment that was important to you in your day and have someone down vote it.”

Have you ever realized how our way of communication has transformed over the period of time?

We at Opus Communication would like to give some highlights on how we have created our social life on social networks.

Long before the up rise of the digital media, we have communicated through newspapers, TV ads, telephones and many other traditional methods. With the passage of time we have transformed, reshaped and created a better version of ourselves through different mediums.

The rise of social media, where we can create our profile and add interests that we like had helps us in creating a profile that we want to show it to the world. This helps other people in understanding what type of a person you are and what level of intellect you have or from which background he belongs to. Soo much details in the profile that helps you in filtering your decision about who you want to be friends with and who you don’t want to be friends with. The boom in the social networking sites starts from Orkut which was then overtaken by Facebook through its new user friendly features and uniqueness.

Seeing the rise many other social networks came into existence which caters to the specific needs of the customer like Instagram where people can share pictures with photo titles and share their live moments. Pinterest where you can pin you interest by sharing photos and videos you like, LinkedIn is used for more professional use where people build their professional profiles and many other networks that provides the same thing in a different way.

So what are we doing?

If you haven’t seen it by now, we are helping social networks in creating a database that contains our life history and our interest. A list that is so complex that even we as a person might not be able to elaborate it about ourselves. A network that knows about our search history, our interests and about what we like at what time and makes us stay on their network for a longer period of time.

We have started living multiple lives where the social networking life has taken over our real life. Have you ever thought why is so difficult for us to not post anything about what we eat when we visit a restaurant? Sharing food pictures, telling about your mood, what are you doing and how are you feeling. We have over the period of time developed a relation with the social networking sites where we spend an enormous amount of time telling our friend about what we have done today.

How this can help the marketers?

Knowing the fact, these social networking sites contain a huge database of people profile, their interests and activities. This has helped the marketers to understand their market in a more effective way. Now they can make strategies accordingly and get the results in a more efficient and effective way. Digital Media is a cheap and effective way of advertisement as compared to other traditional method where brands can create their own profile with whom you can connect and stay updated without any cost. These social networks have given the marketers a feature of E-Push for marketing their brand. Now with an E-Push they got a better chance of survival through e-word of mouth about their campaign. The time is not far when people starts to think that if it’s not in your social profile, you haven’t done that.

Hi guys! The social media experts at Opus Communication believe all the tools of marketing demand proper planning. Be it traditional marketing or digital marketing, it all requires a strategic plan! Opus communication firmly believes, that even today, Facebook is the strongest social media tool for marketing. But there are certain tricks by which you can run a stable Facebook page. So let us enlighten you on the rules of facebook posting!

As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.

Its 2011 study found that the sweet spot is five to 10 posts per week.

Additional research by Track Social in 2012 confirmed that there is indeed a drop in response per post beyond the one-post-per-day mark.

When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. The drop-off continues as more posts are made in the day.

However, Track Social went a step further to see the effect that multiple posts per day had on a page’s total responses in a given. In this instance, there was no significant change as post frequency increased. This suggests you won’t lose out on conversations if you increase how often you post.