Opus Communication believes in change, as without change you can never have creativity or innovation. So change is vital when it comes to challenging the obvious and deriving something extraordinary from the ordinary.

Twitter enrolls with two new features that encourage the public figures and other users to interact with one another on the platform. These two new features were made public on 13^th August 2014, which is evidently going to increase the prominence of the users in each other’s news feeds—meritoriously reassuring high-end users to exchange more praises, invectives or expressions of the undying love.

The new features mean that if Justin Timberlake were to start following Ellen DeGeneres, say, Ellen will be alerted that another verified user followed her, generating the chance for Ellen or her social media team to begin a possiblyexciting conversation instantaneously.Celebrity Twitter connections tend to harvest news reporting, not to mention thousands of re-tweets.

Social Media continues to surprise us all; by bringing us something new every time we think that this is it for this particular Social Media Network. Twitter is rolling good and deep with new features and exciting its users with these features. Let’s wait and see what new comes next and by whom?

We at Opus Communication keep an in-depth look into the Digital world, what new trends are coming up, which social media network is gaining user share etc.

In Pakistan’s Social Media industry, Twitter is the new comer, the young and innovative platform, but is Facebook ready to retire yet? Facebook is almost ten years old now, and although it makes regular changes, is it really that exciting to use? If we look at it closely it basically has the same old features since we signed up years ago. We cannot deny the fact that most of us understand how to use it now and it’s great platform to keep up to date with all our friends and family, but really is it anything more? Is it really as innovative as we once thought it was?

Within the past few months, I find myself turning to twitter to share my thoughts or spread the word of recent news. Because its serves the purpose of expressing our thoughts in 140 characters at a time and because twitter is cleaner, simple and yet so much more fun!

For us at Opus, Every time we log on to twitter something has changed, new hash tags are trending, new topics are found. This leads us to look into why they are trending and in turn gives our content team an insight of what is about to go viral.

In the west, Twitter was once considered Facebook’s little brother, twitter has recently caught up in terms of users, but is it ready to take over?

Deploying your brand on Social Media is essential. Whether your business is B2B or you manage small local brand, social media is important! Social media in Pakistan went big in 2013 but is set to be even bigger in 2014, especially for businesses. Many brands have put a lot of effort into their company’s social media campaigns by making experimenting it in house, which is why they some of their efforts are wasted.

Most of the companies will have both Facebook and Twitter company accounts, and both take a lot of time to set up and maintain. We’d recommend you to give your Social Media out to the Professionals, who will do all the efforts and manage them effectively and efficiently and provide you best value for money.

The beauty of Twitter is to reach targeted users to gain maximum interest in your brand, and let’s not forget the power of hash tags!

Twitter is set to become even bigger in 2014, and we predict that it still has some time to takeover Facebook, but will be an influential tool for B2B and B2C companies.

So the latest news is that, Twitter maybe purchasing the most famous online audio distribution platform- SoundCloud!  Soundcloud which is based in Berlin, Germany has enabled its users to upload, record, promote and share their originally-created sounds.

According to Recode, Twitter is “considering a deal” to buy SoundCloud which lets anyone, from individuals to DJ collectives to bands, upload and share audio clips.

If true, the acquisition would be a very big move for Twitter, which has seen its stock battered over the last few months as investors worry that it is not growing fast enough. After going public last November at $26 a share, it quickly rose to $74.73 before beginning a long downward slide. As of this writing, the company’s shares are at $32.36.

There are two obvious reasons Twitter might want to buy a company like the privately held SoundCloud. First is Twitter’s longstanding desire to get closer to the music industry. Its attempts so far, most notably with its own #Music app, have largely been unsuccessful. Second, SoundCloud is said to have 250 million users around the world, which could be a boon to Twitter as the social-networking company seeks to boost its growth.

Both Twitter and SoundCloud declined to comment, saying they don’t address rumors.

If Twitter were to buy SoundCloud, it would almost certainly be a very expensive acquisition. Last year, SoundCloud raised a $60 million round of funding that valued it at $700 million. To date, Twitter’s most expensive purchase has been ad network MoPub, for which it paid about $350 million.

For SoundCloud, being part of Twitter could be appealing because of Twitter’s success at selling ads. As Recode wrote, SoundCloud already offers its users a paid premium service, with additional features, but it doesn’t have much in the way of an ads operation.

To some industry observers, Twitter buying SoundCloud would make sense for both companies. “A deal like this makes sense for Twitter, [because] it gives them a much needed push into media and adds into their business another really interesting and popular publishing platform,” said Gartner analyst Brian Blau. “If SoundCloud can get a favorable music licensing deal to make right how their users get access to published songs, then we could see that music become even more deeply embedded into Twitter apps.”!